Shaping the Future of Mobility.
Context
MOIA, a Volkswagen Group company, develops shared, electric and autonomous mobility solutions. At the UITP Global Public Transport Summit 2025 in Hamburg, MOIA publicly introduced its autonomous mobility system and the Volkswagen ID. Buzz AD, giving visitors a first look at the technology and infrastructure behind the autonomous fleet.
Task
Together with MOIA’s internal branding team, we developed a key visual to make the complex technology behind the autonomous fleet easy to understand. The challenge was to translate the different software and system layers into a simple, flexible visual language.
Music track: Blast by Aylex ;Source: https://freetouse.com/music; Royalty Free Music (Free Download)
Photography: Adrian Bedoy, Interior Design Concept: BR*Studio & Tobias Huber; Trade fair construction: Standhaft Messebau
The Key Visual
Three Layers. One System.
The Key Visual translates the complex technology behind MOIA’s autonomous fleet into a simple, isometric visual language. The vehicle represents the physical layer, while floating software layers and the operating system illustrate the technology working behind it.
#1- Autonomous Vehicles
The scaling-ready autonomous ID.Buzz is equipped with efficient self-driving systems and built to drive in all conditions.
#2 - AD MaaS Ecosystem Platform
The software at the core of autonomous services, enabling optimized fleet management and elevated passenger experiences.
#3 - Operator Enablement
The active support and expert guidance provided to fleet operators to launch, operate and scale their mobility services.
Interaction
The visual system extended into an interactive web experience
An interactive web experience was developed to extend the visual system beyond the exhibition. Users can explore the key visual by toggling individual layers and switching between different city and environmental scenarios.